Meet Our Retailers: Geraldine's Natural Wines
It has been a minute since our last Reatiler Feature series, which highlights small, independent boutiques and retailers across the country that carry our goods. Let us introduce Geraldine’s Natural Wines, a neighborhood wine shop in Alamo Heights, Texas.
Owner Travis opened the store in late 2024 after spending three decades in corporate tech—and running an independent record label on the side. “When I moved from LA to San Antonio, I noticed there weren’t any curated neighborhood wine shops like I’d seen in LA,” he says. “After being laid off, I decided it was time to finally build something of my own.”
At Geraldine’s, wine is just the beginning. The shop is all about connection—helping customers discover bottles they’ve never seen before and creating space for genuine community. “I love interacting with people I would otherwise never cross paths with,” Travis says.
Like many small business owners, he faces familiar challenges. “Getting people in the door, chasing volume, and figuring out marketing—it’s always a balancing act,” he explains. And selling wine comes with extra roadblocks. “Every week I see abandoned carts online. Customers want to buy, but since I can’t ship across state lines, those sales are lost.”
In addition to wine, Geraldine’s features handmade goods like All Roads tabletop textiles. “They’re beautiful and unique,” Travis says. “They fit with my vision of selling authentic products made with love by human beings, not machines.”
Whether you stop in for a thoughtful bottle or a good conversation, Geraldine’s Natural Wines is quickly becoming a cornerstone of Alamo Heights.
