Meet Our Retailers: Geraldine's Natural Wines
It has been a minute since our last Reatiler Feature series, which highlights small, independent boutiques and retailers across the country that carry our goods. This time we’re heading to Alamo Heights, Texas, to visit Geraldine’s Natural Wines. The shop, owned by Travis, sounds like one of those neighborhood spots you instantly want to linger in—a place that celebrates good wine, good conversation, and good company.
Travis spent three decades in the corporate tech world before making the leap into wine. Along the way, he ran an independent record label in Austin, pressing vinyl and working with local bands—an early taste of creative entrepreneurship. When he moved from Los Angeles to San Antonio, he noticed something missing: a thoughtfully curated neighborhood wine shop.
After being laid off from his tech job, Travis decided to finally build what he had imagined. “I didn’t want another corporate job with Zoom meetings and performance reviews,” he says. “So I started working on the store—and here we are.”
Geraldine’s feels calm and grounded, with a subtle sense of discovery. Travis says that customers wander in and often stay to chat. “I love interacting with the community and meeting people I would otherwise never cross paths with,” Travis says. “There’s nothing like seeing delight on a customer’s face when they find something they’ve never seen anywhere else.”
Like most independent retailers, Travis faces challenges—getting people in the door, navigating regulations that limit how and where he can sell—but the shop continues to grow. His hope is to make Geraldine’s a fixture in the community and, eventually, open a second space where people can enjoy wine by the glass.
Among the bottles, you’ll also find a small collection of handcrafted goods, including All Roads tabletop textiles. “They’re beautiful and unique,” Travis says. “They fit perfectly with my vision of selling authentic, handmade products made with love by human beings, not machines.”
Next time you’re in Alamo Heights, stop by Geraldine’s—pull up a chair, grab a bottle, and say hi to Travis!
Whether you stop in for a thoughtful bottle or a good conversation, Geraldine’s Natural Wines is quickly becoming a cornerstone of Alamo Heights.
